If you need to get to grips fast with creating interactive graphics and animation in Flash - then look no further! Whether you are a new user or a professional, this highly visual book is all you need to get up and running with the latest powerful upgrade - Macromedia Flash 8.

Birgitta Hosea breaks down the software into its main components and offers simple, visual step-by-step instructions to explain the fundamental practical techniques you need to create finished projects. The accessible style and structure lets you dip in and out when working on a project, or work straight through to explore more of the programs capabilities and develop your skills.

Written by a designer for designers The Focal Easy Guide to Macromedia Flash 8 offers a thorough coverage of the basic features of Flash, without going into in-depth coding with ActionScript.

Birgitta Hosea is a motion graphics artist and Course Director of the London Animation Studio at Central Saint Martins College of Art and Design. Her experience ranges from designing moving branding to art directing pop promos and short films.

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.
Master basic analytics and Web statistics concepts

Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting

Learn about new features that enhance analysis, including cross-segment reporting and drilldown content

Take control of Google Analytics with customizable dashboards and date ranges

Examine every aspect of the available reports, including visitors, traffic sources, content, and goals

Discover the specific reports suited for e-commerce sites and how to use them

Maximize the integration of Google Analytics with Google AdWords

Boost your use of Regular Expressions, write your own filters, and quantify your goals

Black and white photography has come a long way in the digital world. Feeling overwhelmed by the endless conversion options in (and around) Photoshop, Lightroom and beyond? If so, youre not alone, and this is definitely the book for you!


Learn from step-by-step tutorials and work through each conversion with clear, easy-to-follow instructions illustrated by a multitude of images and screengrabs
Maximize image quality in capture and output with professional tips and tricks for speeding up your workflow
Save time and learn professional techniques to creatively and technically improve your black and white photography and printmaking