The 22 Immutable Laws of Branding

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

Linux Kernel in a Nutshell - O’Reilly

Written by a leading developer and maintainer of the Linux kernel, Linux Kernel in a Nutshell is a comprehensive overview of kernel configuration and building, a critical task for Linux users and administrators.No distribution can provide a Linux kernel that meets all users' needs. Computers big and small have special requirements that require reconfiguring and rebuilding the kernel. Whether you are trying to get sound, wireless support, and power management working on a laptop or incorporating enterprise features such as logical volume management on a large server, you can benefit from the insights in this book.Linux Kernel in a Nutshell covers the entire range of kernel tasks, starting with downloading the source and making sure that the kernel is in sync with the versions of the tools you need. In addition to configuration and installation steps, the book offers reference material and discussions of related topics such as control of kernel options at runtime.A key benefit of the book is a chapter on determining exactly what drivers are needed for your hardware. Also included are recipes that list what you need to do to accomplish a wide range of popular tasks.